Changing the way firms approach marketing

Written by Rick Grant on November 7th, 2009

Public Relations and Marketing are mature industries. You can tell by the deep ruts they’ve left behind over the years. We believe that most firms working in our space today are not focusing on the big picture and their clients are suffering.

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Are you on Facebook

Written by Rick Grant on March 4th, 2010

Facebook is becoming an essential tool for corporate public relations even for those firms that sell to other businesses. Easy access to consumers who seem willing to share just about anything with their peers has sent waves of business marketing executives into the social media waters here, but we’ve found that it can be just [...]

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Mortgage industry adding jobs

Written by Rick Grant on January 10th, 2010

National Mortgage News reports that the industry added jobs in November, the first time it has done that since July. 200 new full-time employees entered the business, according to the U.S. Bureau of Labor Statistics, which reports that there are now 255,700 people working in this sector.
But the government reports that it’s not mortgage bankers [...]

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Changing the way firms approach marketing

Written by Rick Grant on November 7th, 2009

Public Relations and Marketing are mature industries. You can tell by the deep ruts they’ve left behind over the years. We believe that most firms working in our space today are not focusing on the big picture and their clients are suffering.

Read More

NTC releases ReleaseLINK 2.0

Written by Rick Grant on January 6th, 2010

Nationwide Title Clearing, Palm Harbor, Fla., has officially launched a new version of its popular ReleaseLINK software. Version 2.0 offers greatly improved features and functionality for the company’s clients, according to the firm.
ReleaseLINK 2.0 offers the following enhancements, which are automatically available to NTC lien release clients:
1. Exception Handling Queue
a. Exception Categories. New filters allow [...]

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New Column on New Media Strategy

Written by Rick Grant on January 5th, 2010

Over the past couple of years, I’ve watched a number of companies in our industry move carefully into new media. Now, we have a few good industry bloggers and we’re beginning to see some corporate Facebook pages. All good. Starting is half the battle, but how do you keep it going?
That’s the general topic I [...]

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2010: Year of Opportunity

Written by Rick Grant on January 4th, 2010

What will 2010 hold for your company? While many around the industry are too realistic to start planning their coming-out-of-the-downturn parties, we are seeing plenty of positive signs that this year will not be as dismal as last.
For instance, Barclays Capital recently predicted that investors will begin returning to the secondary market by the second [...]

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Kaleidico launches blog

Written by Rick Grant on December 18th, 2009

It’s good to see more companies in our space making good use of social media. In my mind, having a corporate blog is an absolutely necessity, as long as you’ve got some fairly intelligent people in your company.
Kaleidico is one company I’m very pleased to see blogging. I’ve been following Bill Rice for years now [...]

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