RGA — PR & Marketing Communications

RGA Offers New Media Seminar for Chamber

Written by Rick Grant on June 12th, 2009

Rick Grant & Associates (RGA), a public relations and marketing communications firm that specializes in social media and corporate storytelling, has agreed to offer a half-day New Media training course for members of the Carbon County Chamber of Commerce and future members of the chamber. The firm will be joined by David Figenshu, owner of Mountain Image Marketing and a television Director of Photography since 1978. The half-day seminar will provide training on the effective uses of New Media tools such as Twitter, LinkedIn, and Facebook as well as blogging for marketing, lead generation, and customer service. Figenshu will make a presentation on the marketing power of video.

“Everyone is asking how they can use these new tools to get more attention for their businesses,” said Rick Grant, principal with RGA. “In this program, we’ll provide an overview of the tools, talk about how they can best be used by Carbon County businesses—particularly tourist-related businesses—and even help attendees set up their Facebook, LinkedIn and Twitter accounts.”

Grant has been a writer and journalist for over 25 years. Prior to launching RGA, he founded Texell Interactive Media, a production company delivering electronic audio and video content for Web-based marketing. Before that, he spent more than a decade as one of the nation’s leading financial industry-focused journalists. He writes features for Mortgage Banking magazine and is a columnist for HousingWire magazine. He is also a correspondent for the Times News.

About RGA
Founded in 2007, Jim Thorpe, Pa.-based Rick Grant & Associates (RGA) provides business leaders with customized strategic messaging solutions designed to establish strong market presence, expand company awareness and significantly increase sales and revenue. The RGA team provides customers with creative communication strategy designed to tell the stories that best complement existing marketing initiatives. Additionally, RGA creates the content, formatting the final collateral to fit any and all media platforms, including the latest technologies. Finally, RGA distributes its customers’ stories, getting the media coverage to most effectively reach target audiences where it is available and finding innovative ways to get stories directly to prospects where it is not. RGA provides the information necessary, in any form required, to effectively convert prospects into customers. To learn more about the company, visit www.rickgrant.net.