Kaleidico launches blog
Written by Rick Grant on December 18th, 2009
It’s good to see more companies in our space making good use of social media. In my mind, having a corporate blog is an absolutely necessity, as long as you’ve got some fairly intelligent people in your company.
Kaleidico is one company I’m very pleased to see blogging. I’ve been following Bill Rice for years now and find that he consistently adds value. While he’s been posting content on a number of New Media platforms, his firm only recently launched its own blog. In his words:
I’ve been blogging since 2003. I’m a huge advocate of social media. I’ve consistently been an early adopter. However, we’ve never had a blog on Kaleidico.com. I guess it’s true the auto mechanics often has the most neglected car on the block.
I’m glad to see the company is fixing that problem and that Rice will be putting more content onto his company’s own social media property.
Kaleidico is in the lead generation space, if I had to generalize, but Rice speaks out on a number of interesting issues. He was recently elected to his local school board and so you’ll often find him talking about politics, which, when you think about, it is right on par with our industry right now.
If you start reading the blog, be advised that the company will expect to hear from you. They understand that new media is about starting conversations, so don’t be surprised if they call you out. Don’t worry. It’s a good thing.
I suggest you sign up to receive his RSS feed. You can still follow Rice and his team in a number of other places. I enjoy following him on Twitter via @billrice.
