RGA — PR & Marketing Communications

Are you custom publishing?

Written by Rick Grant on January 7th, 2010

One of the reasons that we blog at RGA is because we advise our clients to blog. Well, what I mean to say is that we blog at RGA for the same reasons we tell our clients to blog, because it’s a great way to let people know what you think, which will always start a few conversations, which will lead to relationships. I’m a big advocate of public relations and marketing firms doing what they advise their clients to do.

That’s why you’ll see us launch a new custom publication in a few weeks. In fact, Matt Strickberger is working on it now and I expect it will rival any publication in the space. Not that we’re trying to do that. We’re really trying to add some real value to our existing clients and this will do it. But that’s not the point. The point is that we tell people to do something for their own good and they should expect to see us do it for our own good.

We’re not the only company out there helping firms produce their own publications. Imagination Custom Publishing and Content Marketing in Chicago is another. They don’t work in our space, but they are drinking their own Kool-aid. They’ll be launching a new publication for marketing pros this week, according to this story on their website. I’ll be checking it out. If I see some value I’ll recommend that my clients read it, which means I’ll have to read it. Let’s hope they do a good job.

Are you publishing something? Send us a copy.