New Column on New Media Strategy
Written by Rick Grant on January 5th, 2010
Over the past couple of years, I’ve watched a number of companies in our industry move carefully into new media. Now, we have a few good industry bloggers and we’re beginning to see some corporate Facebook pages. All good. Starting is half the battle, but how do you keep it going?
That’s the general topic I hope to fully explore in my new column in Scotsman Guide. How can you keep that blog fresh and, above all, valuable your readers? I have some ideas on that and every month I’ll provide one to readers of that publication. The first one came out recently in the January issue.
While this column is primarily intended for front line loan originators, it can also be useful to anyone trying to get a handle on New Media strategy. Check out the column online or download the PDF version.
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