Creating your own publication used to be prohibitively expensive for more companies. With today’s technology it is now very affordable to create your own company magazine. Check out what the Title/Appraisal Vendor Management Association is doing with their own quarterly newsletter. RGA puts this publication together using thought leadership from the organization’s members and its [...]
Facebook is becoming an essential tool for corporate public relations even for those firms that sell to other businesses. Easy access to consumers who seem willing to share just about anything with their peers has sent waves of business marketing executives into the social media waters here, but we’ve found that it can be just [...]
Over the past couple of years, I’ve watched a number of companies in our industry move carefully into new media. Now, we have a few good industry bloggers and we’re beginning to see some corporate Facebook pages. All good. Starting is half the battle, but how do you keep it going?
That’s the general topic I [...]
Regardless of whether a national company gets new clients from a local market, an effort should be made to forge strong relationships with local journalists. This can make it easier to recruit qualified workers, qualify for local awards and attract reporters from larger markets as most press outlets have web presences that will contribute to [...]
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