That’s why you’ll see us launch a new custom publication in a few weeks. In fact, Matt Strickberger is working on it now and I expect it will rival any publication in the space. Not that we’re trying to do that. We’re really trying to add some real value to our existing clients and this will do it. But that’s not the point. The point is that we tell people to do something for their own good and they should expect to see us do it for our own good.

We’re not the only company out there helping firms produce their own publications. Imagination Custom Publishing and Content Marketing in Chicago is another. They don’t work in our space, but they are drinking their own Kool-aid. They’ll be launching a new publication for marketing pros this week, according to this story on their website. I’ll be checking it out. If I see some value I’ll recommend that my clients read it, which means I’ll have to read it. Let’s hope they do a good job.

Are you publishing something? Send us a copy.

For instance, Barclays Capital recently predicted that investors will begin returning to the secondary market by the second half of this year. That will be a welcome development for lenders.

Technology vendors are also showing signs that they expect 2010 to be a better year. Irvine, Calif.-based Loan-Score Decisioning Systems, a provider of enterprise-class decision management solutions for the financial services and banking industry, recently announced that it is looking for a mid-level developer to help manage rapid client growth.

Loan-Score is a dynamic, fast-growing software firm specializing in lending automation. The company serves mid-size to large mortgage banking firms, community banks, and credit unions throughout the United States.

Specifically, the company is seeking an integration specialist to be responsible for all LOS and third party integrations. Candidates must be able to work out of our Irvine, California location.

The company is seeking a mortgage industry veteran with 3-5 years of programming experience in C#, ASP, ASP.NET, SQL Server, and Web Services as well as experience integrating with standard mortgage LOS platforms and 3rd party mortgage applications. MISMO standard experience is a plus but not necessary.

If you have the qualifications, send a request for more information (along with your resume and salary requirements) to info@loan-score.com. Find out more about the company on its website.

Those of you interested in doing a better job promoting yourselves should contact us as we’re in the process of adding clients, thanks to our success in bringing Matt Strickberger on board. Those of you who want to handle this in-house but need another hand should also contact us as we know of a great PR/marketing pro who is currently looking for a position with an industry firm.

In addition to our core services, we offer a host of content creation services that result in corporate websites, social media web pages, white papers, podcasts and online video. It’s through these tools that we have been most successful in helping our clients tell their stories effectively.

To find out more about how we approach the various aspects of a successful public relations program, see the ideas category on this website.

When we decided to leave the trade media to help firms better understand how to work with journalists, we wanted to make sure we fully understood the new media tools available to marketing executives but also helped our clients be very proficient in the traditional methods of getting good press. Our system includes the best of both worlds and our clients’ success is a testament to that.

In our world, nothing matters but the results and those depend upon the unique goals of our clients. It turns out that almost all of the firms we support are after the same thing, more exposure to the people they want to do business with. We accomplish that by helping them do a better job of telling their stories, both in the traditional and the new media.

We’ve been writing about business for decades, in print, for broadcast and on the Web. We approach your industry with a level of experience that few can match. When we add that expertise to our ability to craft stories that get attention, we separate ourselves from our competition. We look forward to showing you what we could do for you.

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