http://www.rickgrant.net Thu, 04 Mar 2010 20:34:43 +0000 http://backend.userland.com/rss092 en Facebook is becoming an essential tool for corporate public relations even for those firms that sell to other businesses. Easy access to consumers who seem willing to share just about anything with their peers has sent waves of business marketing executives into the social media waters here, but ... http://www.rickgrant.net/2010/03/are-you-on-facebook/ National Mortgage News reports that the industry added jobs in November, the first time it has done that since July. 200 new full-time employees entered the business, according to the U.S. Bureau of Labor Statistics, which reports that there are now 255,700 people working in this sector. But the government reports ... http://www.rickgrant.net/2010/01/mortgage-industry-adding-jobs/ One of the reasons that we blog at RGA is because we advise our clients to blog. Well, what I mean to say is that we blog at RGA for the same reasons we tell our clients to blog, because it's a great way to let people know what you ... http://www.rickgrant.net/2010/01/are-you-custom-publishing/ Nationwide Title Clearing, Palm Harbor, Fla., has officially launched a new version of its popular ReleaseLINK software. Version 2.0 offers greatly improved features and functionality for the company's clients, according to the firm. ReleaseLINK 2.0 offers the following enhancements, which are automatically available to NTC lien release clients: 1. Exception Handling Queue a. ... http://www.rickgrant.net/2010/01/ntc-releases-releaselink-2-0/ Over the past couple of years, I've watched a number of companies in our industry move carefully into new media. Now, we have a few good industry bloggers and we're beginning to see some corporate Facebook pages. All good. Starting is half the battle, but how do you keep it ... http://www.rickgrant.net/2010/01/new-column-on-new-media-strategy/ What will 2010 hold for your company? While many around the industry are too realistic to start planning their coming-out-of-the-downturn parties, we are seeing plenty of positive signs that this year will not be as dismal as last. For instance, Barclays Capital recently predicted that investors will begin returning to the ... http://www.rickgrant.net/2010/01/2010-year-of-opportunity/ It's good to see more companies in our space making good use of social media. In my mind, having a corporate blog is an absolutely necessity, as long as you've got some fairly intelligent people in your company. Kaleidico is one company I'm very pleased to see blogging. I've been following ... http://www.rickgrant.net/2009/12/kaleidico-launches-new-blog/ The Collateral Vision is the name of Oxford, Miss.-based FNC's new blog, which promises to offer "musings about the mortgage industry" but will likely focus on collateral valuation issues, an area the company has demonstrated a particular expertise in over the years. The company should have plenty to talk about. ... http://www.rickgrant.net/2009/11/fnc-launches-new-blog/ Every good manager knows that measurement is critical to ensuring good results. The difference between good managers and great ones is what they measure. When it comes to marketing and public relations, there have been plenty of metrics used over the years. Now that New Media tools are maturing, the ... http://www.rickgrant.net/2009/11/what-you-measure-matters/ We're very fortunate here. While we consult with some great companies on their PR efforts, we also write for some of the top industry trade publications, not as independent experts but as journalists. This keeps us connected to our roots, ensures that we never stop thinking like the editors we ... http://www.rickgrant.net/2009/11/the-critical-importance-of-being-objective/